I remember playing around in my grandma's
bathroom as a kid and spraying her TRESemmé hairspray up into the air and all over myself. Fond memories aside, TRESemmé Global really wanted to break away from the "your grandma's hairspray" reputation, to update their brand appeal.
Work It is a movement that celebrates individuals who exude confidence when they know they are looking their best or, you know, workin' it.
This campaign glorifies and elevates the power people already believe they have: the power to define themselves, dictate their terms to the world, and control the direction of their lives.
While other brands tell people how to feel through being beautiful and loving themselves, TRESemmé goes beyond self love and celebrates the individual for their kickass selves.