When KFC parted ways with their longtime creative agency (rhymes with Pieden + Pennedy) and approached MullenLowe Boston to run a large-scale rebrand from the bottom up, I was called in to lead the effort as the sole agency PM (a doozie). 

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We created an anthem film with a suite of :15s and slightly surreal :06s, radio spots, and social content to announce KFC's bold new direction. Oh, and we did it in English and in Spanish.

That's a lot of chicken.

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I managed agency creative concepting of all TV, radio, and social content.

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Agency: MullenLowe - Boston

Client: KFC

Role: Creative Project Manager